Tips for Buying Gold Jewellery on Dhanteras

Dhanteras is the beginning of the five-day festival of Diwali, where South Asian communities gather to celebrate the triumph of good over evil, with blessings, gifts, and prayers given throughout.

Traditionally, it is also one of the most auspicious days in the Hindu calendar to purchase valuable items. In particular, buying gold on Dhanteras is believed by many Indian families to bring prosperity, good luck, and wealth for the future. While some may consider coins or bullion bars, gold jewellery is a classic choice.

From timeless gold chains and elegant earrings to statement necklaces, they hold both tradition and beauty. If you are planning to give something meaningful to your loved ones this Dhanteras, then we have the best tips for buying gold jewellery, so you can invest wisely and find the pieces that you and your family will treasure forever.

6 Tips for Buying Gold on Dhanteras

With Dhanteras rooted in cultural traditions of good fortune, choosing gold is about more than the purchase itself. Understanding what to look for can help you find a piece that honours the occasion while offering lasting value.

1. Decide on Your Intent

First, ask yourself: why am I buying gold jewellery on Dhanteras? Understanding your intentions will help you narrow down your options and make a considered purchase.

If you’re buying to primarily celebrate Dhanteras, then you might prefer a timeless Mala chain, a pair of Jhumka earrings, or a Hindu pendant with a detailed Lakshmi design. Alternatively, if you’re looking for a versatile piece to add to an existing jewellery collection, then every day stud earrings, lightweight rings, or a transitional necklace set are excellent choices.

Always take into account a person’s style and preferences if you intend to buy gold jewellery for a loved one. Traditional Indian jewellery makes a thoughtful gift for parents and grandparents, whereas contemporary designs may appeal to younger generations.

For a child’s first Dhanteras, we recommend a mini pendant or baby bracelet as a cherished keepsake to mark the occasion. Luckily, the majority of our products are adjustable and will grow with them as they get older.

2. Set a Budget

Dhanteras is an exciting but potentially expensive time. Therefore, setting a budget before you begin shopping gives you a solid focus on what to look for that’s within your price range.

Think about how much you are comfortable spending, and whether that amount will cover the cost of jewellery itself, plus making charges and applicable tax fees. In the UK, eligible gold items are subject to VAT at the standard rate (20%).

Remember that weight and purity also have a huge influence on the overall cost of your Dhanteras gold jewellery. A heavier antique polki necklace set will be worth more than a simple charm bracelet. That said, you do not need to buy a larger piece; a single gold bangle can be just as special.

Overall, having a clear budget gives you the chance to buy one statement piece or several items that offer the right balance of quality, value and elegance.

3. Verify Hallmarks and Purity

When it comes to buying gold jewellery on Dhanteras, understanding hallmarks are essential. These are tiny symbols and numbers etched into the gold item that provide details about its purity, manufacturer, and the Assay Office. It is compulsory for items in the UK weighing more than one gram, subject to legal exceptions.

Recognised hallmarks for the different karats of gold include:

• 24ct: 999 (99.9% of pure gold)

• 22ct: 916 (91.6% of pure gold)

• 18ct: 750 (75.0% of pure gold)

• 14ct: 585 (58.5% of pure gold)

• 9ct: 375 (37.5% of pure gold)

As shown above, gold purity is measured in karats and the higher the karat, the greater the percentage of gold content. If mixed with different alloys such as silver, copper, or nickel, the jewellery is more durable and resistant to natural wear over time. But, higher-karat gold is a lot softer, making it prone to scratches or dents without proper jewellery storage or care.

If you are purchasing from a UK Indian jeweller, check the product description, ask about the hallmark and the independent Assay Office responsible for testing the piece, so you can verify its stated purity level.

4. Understand Design and Making Charges

Weight and purity do not determine the price of gold jewellery alone. Because the majority are handmade, making charges can largely affect the final price, especially for intricate Indian jewellery designs.

This covers the cost of labour, craftsmanship, and processes involved in creating a piece of jewellery. For example, an elaborate filigree ladies ring or polki guluban necklace set will have higher making charges due to the traditional techniques and number of gemstones used.

To recap, this is where intent comes into play. If you want jewellery for regular use, a simpler design offers greater flexibility and potentially lower making charges. For weddings, special occasions, and festivals, then you might choose a design that reflects the richness of Indian jewellery traditions.

In the end, workmanship, finishing, comfort, and durability are all equally important. A well-crafted piece should feel worth its price tag, regardless of whether you select an ornate or modern design.

5. Compare Daily Gold Prices

Gold prices fluctuate in response to factors such as currency exchange rates, economic conditions, and so forth. As a result, live market prices can vary from one day to another.

For those who are planning to buy gold jewellery on Dhanteras, it is worth monitoring prices in the days leading up to the festival. Compare rates quoted by different jewellers to get the best value. Remember, manufacturing and retailer pricing policies can affect the amount you ultimately pay.

It is also important to consider that a quoted price for 24-carat gold cannot be directly compared with the price of 22-carat jewellery, without accounting for the difference in purity.

Here at Sanjeev, our prices update live from the international gold index, so they may rise or fall while you're browsing or completing your purchase.

6. Look Out for Deals and Discounts

Since Dhanteras is a popular event, some jewellers will offer seasonal discounts and deals. This can include reduced making charges, selected-design discounts, promotional gifts, or freeze rates to lock in lower prices prior to the day itself.

Check whether your chosen jeweller has any Dhanteras offers available. However, remember that a discount does not automatically make a piece better value. As mentioned, pay close attention to gold purity, weight, and craftsmanship. A piece advertised with a substantial discount may not be the most economical option if its original price or additional costs are higher.

Make sure to read the terms and conditions carefully, particularly if an offer applies only to selected pieces or excludes certain products. Find out whether online and in-store promotions differ, and confirm the total payable amount before completing your purchase.

Any reputable Indian gold jeweller will provide fair, transparent pricing, reliable hallmarking, quality craftsmanship and a helpful customer service, giving you greater confidence in your investment.


Why Choose Sanjeev for Dhanteras Gold Jewellery?

Want to make your Dhanteras gold purchase memorable? With Sanjeev Jewellers, you can explore best-value, handcrafted 22ct gold jewellery that caters to both modern and traditional tastes.

Whether you’re searching for a graceful gold chain or delicate bracelet, we are here to help you find something truly unique that embodies your own personal style, while celebrating tradition and heritage.

For bespoke jewellery, you can work directly with our expert Indian jewellers in London to design and create a one-of-a-kind gift. With over 40 years of experience, we’ve built a legacy of crafting timeless gold jewellery. Every piece in our Southall showroom and online collection reflects our commitment to quality, craftsmanship and enduring beauty.

Don’t delay! Shop now for Dhanteras gold jewellery. If you need further assistance, contact our team on 020 8571 1427, or fill in the form to book an in-person appointment.